SMB Knowledge transfer 2024 sum up

“SMB Knowledge Transfer is a key platform for discussing relevant topics, sharing experiences, and networking within the IT business community.“

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Key Insights from SMB Knowledge Transfer:
Agile Marketing Strategies

At the SMB Knowledge Transfer event, industry leaders explored how small and medium businesses (SMBs) can use agile marketing to generate leads, deliver value, and build strong client relationships. Here are the core takeaways:

Agile Marketing: Moving Beyond Likes

Effective marketing must prioritize lead generation over superficial metrics like likes. To achieve this:

  • Understand Audience Needs: Identify the specific needs of your target audience (TA) and craft solutions that meet them.
  • Set Clear Goals: Define objectives and tools upfront. Ask "Why?" repeatedly to ensure clarity.
  • Rely on Data: Use precise metrics like lifetime value (LTV) and monitor costs versus returns.
  • Stay Client-Centric: Make campaigns understandable and relevant to clients, adjusting based on real-time feedback.

Adding Value, Not Just Discounts

Marketing should support profitability rather than erode it. Key practices include:

  • Focus on Value: Offer meaningful solutions that highlight expertise, such as presenting Ukrainian services as globally competitive.
  • Avoid Price Wars: Competing on price can harm long-term sustainability. Build and communicate your unique value instead.
  • Use Discounts Strategically: Employ promotions selectively without diminishing service quality.

Client-Centricity and Relationships

A client-focused approach drives success:

  • Know Your Niche: Concentrate on a specific audience and offer tailored solutions.
  • Create Emotional Connections: Clients value services that resonate emotionally and meet their needs.
  • Foster Relationships: Emphasize quality over quantity with a boutique approach.

Selling Premium Products: Aligning Journey and Value

Selling high-value products requires a clear focus on expertise and timing:

  • World-Class Standards: Showcase advanced technology and expert solutions to build trust.
  • Daily Value Delivery: Ensure that your marketing reflects the consistent value your business provides.
  • Right Timing: Understand when clients require your services and be present in those moments.


By adopting these principles, SMBs can elevate their marketing efforts, ensuring they are both impactful and aligned with customer needs.