Synergy. IT Business & IT Education

"Synergy. IT Business & IT Education", Ukraine’s premier IT education conference, brought together the latest trends in IT and education, but also delved into crucial topics like workforce development and retention.

"A special focus was placed on integrating veterans into the workforce, providing mental health support for employees, and creating conditions for lifelong learning." – IT Ukraine Association.

When we were invited to pitch at Synergy, the topics of this year’s conference immediately resonated with us. Mental health has been a cornerstone of Zapal’s company culture for the past few years.

Supporting mental health, creating a safe space for improvement, preventing burnout, and providing access to reliable mental health information are just a few of the initiatives we focus on at Zapal.

We’ve conducted extensive research and consulted with therapists to support our employees and ourselves. Preparing for our pitch, we analyzed numerous studies and surveys from the past two years, both in Ukraine and globally.

Our efforts paid off as we were able to present Synergy’s audience with up-to-date data on mental health in 2024 and the correlation between employee psychological well-being and productivity.

Our pitch, titled "Mental Health: The Connection Between Productivity and Team Psychological Well-being", was delivered by me, Kris (co-founder and CBDO of Zapal). But this topic is so important that we involved almost the entire team in the discussion, ensuring that our presentation accurately reflected the challenges and solutions related to mental health in the workplace.

You can watch our CEO actively participating in the pitch here.

Beyond sharing important analytics, our pitch also touched on the crucial topics of destigmatization and education in the field of mental health.

Additionall, we also shared our experiences and practices that have helped us raise awareness about mental health at Zapal. Part of our strategy includes building a roadmap for self-education on mental health with up-to-date, reliable materials.

Let's sum up, our pitch emphasized that investing in mental health reduces stress and burnout, increasing team productivity. Creating a culture of mental wellness helps reduce stigma, which is more relevant than ever.

You can find the full presentation and more details at [link].
And you may also watch the recording riiight here.

We’d love to hear your feedback!

P.S. The opportunity to pitch on such an important topic was invaluable. The positive feedback we received from the audience, including questions about how to cope with mental health challenges while juggling a busy work schedule, was truly rewarding.

#SynergyITU organized by #ITUkraineAssociation.